A few weeks ago, Nespresso invited me to Colombia to learn more about how their farming practices deliver high quality coffee in a sustainable way…You all know how huge of a fan I am so how could I say no?!!
I overnighted some rain boots and hopped on a flight to Medellín, Colombia. From there we all jumped on a helicopter (I was maybe a little nervous about it—heights are not my friend!) to Jardín, a small town about 2 hours south of Medellín. It’s a coffee town, surrounded by coffee farms, which sprinkle the region.
When we arrived in the town center of Jardín, it was early Sunday morning and the town was full of people coming in from their farms for a day of church and relaxation.
The town of Jardín is quaint, colorful and abundant with roses. Farmers and their families drink coffee in the square, gossip with their friends, buy groceries for the week and spend a day of leisure. So, we did that too. We had a chill breakfast and began to learn about Nespresso’s sustainability story…
I was lucky enough to sit with the US President and CEO of Nespresso, Guillaume Le Cunff, and Director of Expocafé, Juan Carlos Ardila, and his wife, Davi. I loved all of them so much. Juan Carlos, whose own father was a coffee farmer, told us the story of the Nespresso AAA Sustainable Quality™ Program, developed together with the nonprofit the Rainforest Alliance.
I learned that there are so many more components to creating a sustainable company and industry than just environmental. Socio-economic sustainability is important, too!
A lot of coffee farmers, specifically small coffee farmers, are susceptible to so many things that are out of their control: mainly weather and market volatility. Meaning if one year the weather is erratic and makes a farmer’s crop unsellable, the farmer makes little to zero money that year. This obviously makes it incredibly difficult for a farmer to support their family.
Nespresso is exploring ways to help farmers deal with extreme climate impacts, including providing crop insurance for farmers in Colombia. In addition, Nespresso is working with a number of local partners on a pension plan for Colombian farmers, making retirement and financial stability a possibility.